The Foundry
with Chris Read

Conversations with founders on where the world is going, the companies shaping it, and the people behind these organizational juggernauts.

The Foundry Katia Beauchamp

Katia Beauchamp, CEO & Co-Founder of Birchbox—the original beauty sample subscription box that spawned a legion of copycats, now with over 1 million subscribers and even more customers.

This week we talk cold-emails to Steve Jobs, ignorance and beginner's mindset, offline to online industry dynamics, hiring cues, strength and compassion in management, passive consumers, and truths of the beauty industry.
"I basically cold-emailed Steve Jobs and said, 'Why aren't you doing this?'"

The Foundry Steve Miller

Warby Parker
Steve Miller, CFO of Warby Parker — the ubiquitous online glasses retailer with a deep cultural cachet.

This week we talk how he knew Warby was special, a $100 billion opportunity, brand-building, offline stores for an online company, the CFO and the social mission, obsession, and Nelson Mandela.
"You could see the light shine from customers’ eyes."

The Foundry Josh Mohrer

Josh Mohrer, former General Manager of Uber New York — the ridesharing giant now gearing up for IPO, whose New York operation Josh grew from 3 people to $3 billion in gross receipts.

This week we talk why he joined what was then a luxury car service, the biggest misunderstood Uber scandals, how he convinced early employees to join a New York taxi competitor, the coming Uber mafia, handling crisis, and doing things that don’t scale.
"[Lyft’s] whole 'we're the kinder, gentler Uber' is great branding but total baloney."
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