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Case study / Ecommerce

Making summer seasonality a breeze

The Brex Difference

10 minutes

Application & Removal Time

45 minutes

Implementation Time

Seasonality, Credit limit

Pain Points

Digital ads, Inventory

Top Spend Categories

Company Info

Nick Brown

Founders

2010

Founded

New York City, NY

Headquarters

40

Employee Count

Undisclosed

Funding

Company

Soludos invents and manufactures thoughtfully crafted shoes and accessories that happily move their wearers through the world with style and ease.

Challenge

After nearly 10 years producing and perfecting a brand of relaxation, adventure, and comfort, the Soludos team was still feeling the pressure. A steady stream of celebrity sightings had their shoes flying off the (digital) shelves, and summer was fast approaching. “We are a seasonal business, and when we get into season, our spend scales really quickly,” said Brigid Foster, COO at Soludos. “We were constantly maxing out our corporate card and spent way too much time managing and paying it down so we didn’t miss opportunities to fund our digital ads and other marketing efforts.

Solution

Foster searched online for tools to help manage seasonal cashflow, and found Brex. Her team saw the ability to put off payment for 60 days as the solution they’d been looking for. This flexibility lined up with their plans to increase spending on Instagram, a newer channel where they’d already seen early success. “The cost of borrowing is clearly important, but so is the ability to fund opportunities that may not have been on your radar when budgets and cash projections were first done–now we can actually take advantage of these last-minute opportunities,” said Foster.

“For us, it’s important to have flexibility, so when we find an opportunity to increase marketing spend to generate incremental sales, we have the funds to support it. Brex lets us seize that opportunity.”
Impact

With a high limit based on revenue, 60 day float, and zero interest, Foster’s team can focus their time on discovering those valuable opportunities instead of dealing with their corporate card.

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